Overuse of Flash Animation is Probably Not the Main Reason the GAP is Going Down The Tubes, But It Doesn’t Help, Either

by Erin on April 24, 2007

Doo.ri Gap dress

I saw this Doo.Ri for GAP dress in an actual GAP store when I was in NYC, and I was tremendously impressed — it was even cute on the hanger, and I loved the versatility of it — you could belt it with any number of scarves and ties and whatnot, wear it as a white dress all summer, and then (when it got grimy, as it eventually would) dye it black and wear it all NEXT summer. Genius!

So I went to the GAP site to check it out and the GAP site is now a horrific swirling mess of crappy Flash animations. You can't click anywhere, you can't find anything, it's all five second movies by wannabe web auteurs. I hate hate hate it. Catch me plunking down my money at a site like that. And to add insult to animation, the dress isn't even available online!

So if you're walking by a GAP anyway (check their site for the stores that even HAVE this "Design" line, not all of them do) and feel like checking for this dress, it's probably worth it — it's only $88. Otherwise, feel free to use my irritation at the complete suck of the GAP website as an excuse not to hand them any of your money.

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