I actually bought the gray one, but for some reason Clothkits' site is bollixed and they only show the back view (which, while pleasant, is not inspiring).
The design is by the UK artist Rob Ryan, who is wonderful. I love his work.
I've never done a ready-made kit project before, and I'm looking forward to it — I think it will be quite soothing, like latch-hooking. Although I'm not quite sure yet where the pockets will go. (But There Will Be Pockets.) If you buy this (and warning: it's very expensive, even more so when you factor in shipping to the US) definitely check out the link to Ruth's blog above for her elegant variation.