Yesterday I was lucky enough to get a copy of Blueprint magazine, the new magazine from Martha Stewart. I got it right from the source — someone at MSLO — and she said, as she handed it to me "This is a magazine for YOU!"
Boy, was she right. I'm their target demographic, their ideal reader. In fact, it's so dead-on I'm a little worried that they've had a team of crack magazine planners following me around. The magazine is only 160 pp, but I dogeared about every other editorial spread to go back to … that's nuts!
However, two things made me think that I had to recommend it to all of you: first of all, the bio of the Blueprint fashion director, Katie Hatch, reads, in part, "Katie took the Singer into her own hands when she was 7 to make clothes for her Barbie … she became Blueprint's fashion editor, a job that's as tailor-fit as her wardrobe, most of which she sews herself. 'I like one-of-a-kind things,' says Katie, who is still finishing three new dresses." And the quote above her name reads "I believe a woman can have a rich inner life and still love clothes."
The other thing is — the magazine contains a pattern (well, a link to pattern that is on the Blueprint website) for a DRESS. A dress you can MAKE. (It's the undarted column dress with a drawstring/tie closure at the neck pictured here.) It is super-easy and can be made by hand, without a machine. Considering I cannot remember the last time a mainstream consumer magazine (I'm not counting Bust or ReadyMade here) offered a dress pattern, I was pretty impressed.
Other highlights — a double spread of fancy notecards (is there anyone who doesn't love notecards?), a couple of pages on how to make your own charm necklaces and bracelets, eight day-to-evening dresses (I *will* be knocking off the Sari Gueron dress, only not in putty, thank you, I'm thinking more a deep turquoise), and their guide to shopping in Paris included a listing for a fabric store. Oh, yeah.
Some of the price points on the items featured are pretty high (one of the notecard sets was $1,034, for *100*) but there were also more budget-friendly pieces, such as how/where to blow up a digital photo into an inexpensive (yet really cool) poster-size piece of art. (Of course, this makes me think again of poor, doomed Budget Living which I loved … of course, they were always doomed, how do you attract advertisers to a magazine where the whole concept is "People! Don't spend too much money!"? But it was great while it lasted.)
The only thing that could make this magazine better is a girly gadgets column. Oh, wait, they had one about portable scanners. Cool.
You can go to their site for a free trial issue. It's $18 for 6 issues. If you want the direct link to the dress pattern for the dress shown at left, click on the image.